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1. Yes, your Facebook marketing strategy can include advertising (more on that below), but since Facebook is, after all, a social network, your strategy should also include efforts to build lasting relationships and ongoing engagement through valuable content that’s not about making the sale.
2. And remember, social platforms like Facebook offer a lot of new opportunities for everybody, but it takes time to get results.
3. It all starts with working on a well thought out Facebook marketing strategy.
4. Marketing on Facebook can help you efficiently reach all of the people who matter most.
5. It’s not only the sheer number of people, but the amount of our attention Facebook owns.
6. These statistics make Facebook the biggest social network operating today.
7. Facebook marketing is not the same thing as Facebook advertising.
8. If Facebook is not a current part of your marketing campaign, it should be.
9. Globally, the average user spends 50 minutes per day with Facebook properties.
10. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network.
11. Your goal should not be to be good at Facebook, but to be good at business because of Facebook.
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