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1. The many public interest campaigns Madhyamam initiated by its investigative reporting, sacrificing much advertisement income, have helped to create a fiercely loyal readership for the paper.
2. Madhyamam is India's first international newspaper-with Gulf Madhyamam, the largest circulated newspaper in the Middle East, it is also the only Malayalam daily published from seven countries.
3. The editorial team had at its head noted writer and journalist C.Radhakrishnan. In a matter of about 40 weeks it has established as a forerunner of Malayalam periodical journalism, true to its claim of providing a new reading culture.
4. Madhyamam sets great store by universal human values that transcend boundaries of caste, race, religion and region.
5. The paper does not accept advertisements that exploit women's honour and offend human dignity, titillate base emotions, promote superstitions or dishonest business.
6. Madhyamam is the third largest Malayalam daily in India in terms of circulation and advertisement volume.
7. Besides literary pieces, in-depth political analyses and informative studies in science, sociology, politics and current affairs, it has also made its presence felt through trendsetting interventionist reportage of social evils and the struggle against them.
8. Madhyamam, run by a Public Charitable Trust, is not linked to any interest group or business houses.
9. Weekly: As a decennial contribution to the cultural area of Malayalam, Madhyamam Weekly was launched on 19 Feb, 1998.
10. Madhyamam has a strict code of ethics on news, views and advertisements.
11. The paper has established beyond doubt that even in these days of crass profiteering, value-based journalism is viable, and that it still has adherents and public support.
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